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Last updated: August 29. 2013 5:31PM - 1587 Views
Staff Report



Left to right, front row: Tommy Hall, Harry Davis (Vice Chairman), Nolan Brown (Chairman), Joe Towell (President and CEO), Jim Harrell, Jim Poindexter. Left to right, back row: Larry Helms, Harry Spell, Jim Smoak.
Left to right, front row: Tommy Hall, Harry Davis (Vice Chairman), Nolan Brown (Chairman), Joe Towell (President and CEO), Jim Harrell, Jim Poindexter. Left to right, back row: Larry Helms, Harry Spell, Jim Smoak.
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Members of the Board of Directors and executive management team of Yadkin Bank recently rang the NASDAQ stock market closing bell at the NASDAQ MarketSite in Times Square, New York City.


The bell ceremony was the recognition of company success on several fronts.


“For over 45 years, we have grown by serving our customers’ needs and providing solutions that are professional and timely,” President and CEO Joe Towell said during the ceremony. “The past year was particularly rewarding, as the Bank raised capital and returned to profitability, successfully rebranded all divisions under the Yadkin name, and executed a 1-for-3 reverse stock split.”


“The performance of the Company has improved significantly over the last three years because of the over 500 employees who work relentlessly to exceed the expectations of our customers and clients across the Carolinas,” Towell added.


Yadkin Bank began a rebranding campaign in May, 2013 for its Yadkin Valley, American Community, Piedmont, High Country and Cardinal State banks.


All of the banks now operate under the flagship name “Yadkin Bank,” effective May 28.


“As this company has grown, each entity has retained its original name, and we are proud of the strong heritage in each of our legacy names,” Towell said. “But now is the right time to capitalize on the synergy we can create by moving to one brand and one name - Yadkin Bank.”


In addition, the company’s mortgage division and brokerage subsidiary have also come under the Yadkin name - Yadkin Mortgage and Yadkin Wealth, respectively.


The company’s ticker symbol has changed to YDKN on NASDAQ to align with the new brand - as seen in the accompanying photo.


Yadkin Bank has 33 branches across North and South Carolina. The company’s slogan is “More branches, same roots.”





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